Orangetheory: Every Reason

At Orangetheory, every reason is the right reason to show up. Want an ab? Sure. Revenge bod? Sure. Getting married for the second time? Sure and sure. Whatever gets you working out works for us.

This campaign also served as a soft launch for Orangerteory’s brand refresh, which we developed with the amazing team at Design Studio. It was a much anticipated evolution to their look and feel that created a fresh, modern aesthetic while still celebrating the aspects OTF’s brand members know and love.